What Does LocSight actually do?
We collect location tags left my individual mobile devices, showing in a GDPR compliant manner how the device is moving in space and time
Based on the digital route of a device, consumers’ traffic patterns in the physical space and the real-time traffic of a certain location become visual
The tool gives insight about where the consumers work and live, what is the actual catchment of a given location or where the customers go – also in relation to our competitors.
Data collection is continuous therefore we see the actual similarities and differences on a daily/weekly/monthly basis across the analysed locations.
The database is linked to various static data datasets to make further analytics possible – for demographics, purchase power and other socio-economic indicators.
What Makes Big Data Different to Old-school Surveys?
Due to the unitary method: the database is comparable and consistent
Several locations can be compared at the same time, from the same perspective
Provides a comprehensive picture: about my own performance, my neighborhood and my competition
Not based on a short sample, but mass database
No subjective element, the outcomes do not depend on respondents’ answers
Data is flowing live in in every second, not during a particular time period
Three Pillars of Our Analytics
About a scheme
About the footfall
About the visits
About nearby traffic
About lost visitors
About the competitors
About visitors at competing schemes
About interactions with competitors